BPA Media Exchange Summit 2018

September 7, 2018

AdWeek 2018

October 1, 2018

PROGRAMMATIC TV: THEORY VERSUS PRACTICE

Moderator

Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.

Audience Measurement 2016

June 14, 2016

How Annoyance Impacts Ad Performance

Neuromarketing experiments to quantify annoyance and design more effective ads.