Campaign US Digital 40 Over 40 honorees revealed

Campaign US – July 8, 2019

 

Everything You Need To Know About Bid Shading

AdExchanger – March 15, 2019

 

Google Is Moving To First-Price, But Big Questions Remain

AdExchanger – March 13, 2019

 

‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers

Digiday – March 8, 2019

 

‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys

Digiday – February 20, 2019

 

Ad tech providers scramble to prove their transparency credentials

Digiday – October 19, 2018

 

‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens

Digiday – September 26, 2018

 

PR Firms Start Pitching Programmatic

AdExchanger – July 26, 2018

 

‘Still not a huge leap’: Facebook’s video ad breaks program is showing signs of life

Digiday – July 13, 2018

 

Here’s How Neuroscience Can Help Improve Mobile Marketing

AdWeek – February 16, 2016

 

Fighting the Deadbeat Downloads: Light Reaction Launches Install and Engagement Product Called ‘App Performance’

Mobile Advertising Watch – January 22, 2016

 

Data shows January is not such a ‘slow month’ for consumer spending after all

The Drum – January 4, 2016

 

Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?

Marketing Land – November 16, 2015

 

How Programmatic Tech Will Become A Part Of The Storytelling Process

AdExchanger – October 21, 2015

 

Marketers Are Reluctantly Falling Back In Love With The Telephone

AdExchanger – August 6, 2015

 

Light Reaction Rolls Out M-Call

Mobile Marketing Watch – July 16, 2015

 

Xaxis Grows Mobile-Focused ‘Light Reaction’ Group, Hires 2 MDs

MediaPost – July 9, 2015

 

Xaxis launches mobile-first business

Media in Canada – June 5, 2015

 

WPP’s Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers

Advertising Age – June 2, 2015

 

WTF is data leakage?

Digiday – January 27, 2015

 

This Is Advertising’s Next Great Leap Forward

AdWeek – December 9, 2013

 

Media Agency Execs on Trading Desks: We’re Dealing With Fewer Sellers

Advertising Age – September 27, 2013

 

Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

AdExchanger – September 27, 2013

 

Programmatic Still Small Potatoes at Most Agencies

AdWeek – September 26, 2013

 

Automated Ad Exchanges Will Dominate If They Address Fraud, Privacy Issues

MediaShift – April 8, 2013

 

What Is A Mobile DSP?

AdExchanger – March 15, 2013

 

Define It – What Is Real-Time Bidding?

AdExchanger – November 12, 2012

 

Advertising Week Ends, Agency Trading Desks Go On

AdExchanger – October 5, 2012