MarTech Interview with Paul Dolan, CEO, Varick

MarTech Series – March 4, 2019

Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model

AdExchanger – May 30, 2018

WPP’s Light Reaction Is Prepped For The End Of Media Silos

GeoMarketing – December 30, 2015

Xaxis’ Light Reaction hunts EMEA head, aims to be the ‘growth area’ for GroupM in 2016

The Drum – December 14, 2015

The Opportunity to Innovate is Often Right in Front of You

1to1 Media – August 18, 2015

Xaxis places bet on ‘outcome’ pricing model with Light Reaction division

MandM Global – August 18, 2015

Marchex Chats: Light Reaction GM Paul Dolan

Marchex blog – July 21, 2015

Agency Trading Desks: Automating Direct Orders?

MediaVillage – September 11, 2013

Q&A With Paul Dolan, Xaxis’ New SVP, Global Business Development

MediaPost – June 28, 2013

Super Bowl, Other Events Drive Digital Ad Prices Down

MediaPost – February 13, 2013

Much More Than a Trading Desk: Q&A With Paul Dolan, Managing Director, North America, Xaxis

AdMonsters – April 13, 2012

WPP’s GroupM launches Xaxis

Media In Canada – June 28, 2011